FIND US ON SOCIAL

Facebook linkYoutube linkInstagram linkTwitter link
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 
View post on Instagram
 

Join the Fam,

Stay in the Know

JOIN OUR COMMUNITY

Sign up to get helpful tips, offers, and more!

ABOUT

Mission & FoundersThe 5 S’sBlog

SUPPORT

FAQsProduct RegistrationFees, Shipping, and ReturnsReturns PortalContact Us

COMMUNITY

AffiliatesAuthorised Partners

LEGAL

Terms of SalePrivacy PolicyCookie PolicyTerms of ServiceEULASNOO Limited WarrantyLegal NoticeRight of WithdrawalCookie PreferencesAll Legal Terms

SHOP

SNOO Smart SleeperSleepea SwaddleSNOObear White Noise LoveySNOObie Smart Soother

© 2026 Happiest Baby, Inc. | All Rights Reserved

All third party trademarks (including names, logos, and icons) referenced by Happiest Baby remain the property of their respective owners. Unless specifically identified as such, Happiest Baby’s use of third party trademarks does not indicate any relationship, sponsorship, or endorsement between Happiest Baby and the owners of these trademarks. Any references by Happiest Baby to third party trademarks are to identify the corresponding third party goods and/or services and shall be considered nominative fair use under the trademark law.

    Happiest Baby
    BLOG
    FAQS

    Happiest Baby Blog

    Nursery Design Stories

    Newborn baby sleeping in SNOO

    BABY

    How Much Do Babies Sleep? A First Year Baby Sleep Schedule

    Many parents just expect sleep to get better with time...not so fast!

    SNOO Smart Sleeper in a neutral nursery

    NURSERY DESIGN

    Sleep-Boosting Nursery Staples

    Turn your baby’s nursery into the sleep sanctuary they’ll love to snooze in!

    Pretty nursery featuring SNOO

    NURSERY DESIGN

    14 Inspiring SNOO Nursery Ideas

    Take a peek into an array of beautiful baby rooms featuring parents’ favourite baby bassinet…SNOO!

    How to wash cuddly toy: SNOObear in a cot

    NURSERY DESIGN

    How to Wash A Cuddly Toy

    Here is what to do when your kiddo’s favourite needs a “bath.”

    Scandinavian nursery ideas

    NURSERY DESIGN

    16 Serene and Sophisticated Scandinavian Nursery Ideas

    If you are drawn to subtle sophistication, minimalist decor, and calming neutrals, a Nordic-inspired nursery might be a perfect fit for your family!

    NURSERY DESIGN

    15 Mid-Century Modern Nursery Ideas

    Mid-century modern nurseries are sleek, simple, and oh so stylish. Here is inspiration for you to create your very own vintage, yet contemporary baby room that is 100% swoon-worthy.

    NURSERY DESIGN

    26 Modern Baby Boy Nursery Ideas

    Need inspiration for your little boy’s nursery? We have got over two dozen fresh ideas that will surely inspire!

    THE MOTHER OF ALL BENEFITS

    THE MOTHER OF ALL BENEFITS

    Want a FREE SNOO?

    Join the 100+ top companies who offer a FREE SNOO as an employee benefit!

    Image

    Learn More

    Top Stories

    Dr. Harvey Karp uses the 5 S's to soothe a fussy baby

    BABY

    The 5 S's for Soothing Babies

    Learn the life-changing method to calm infant crying...fast!

    A baby in the Fourth Trimester

    BABY

    What Is the Fourth Trimester?

    Dr. Karp says babies are born too soon!

    Sleeping newborn

    BABY

    Newborn Baby White Noise Benefits

    While adults may crave stillness, it’s shocking for babies.

    A baby with a pacifier
    KEEP IN TOUCH!

    KEEP IN TOUCH!

    Get Our Weekly Newsletter

    All of Dr. Karp's best advice—plus the inside scoop
    on sales, launches, and more—sent straight to your inbox!

    Sign Up

    SNOO Stories

    Baby sleeping peacefully in SNOO

    SNOO

    SNOO Helps Aid Sleep…Even Through Regressions and Rough Patches

    Hit a sleep snag? SNOO can help!

    A mom sets up her SNOO Smart Sleeper

    SNOO

    How to Set Up SNOO

    A step-by-step guide for unpacking your SNOO and setting it up for use.

    MOST LOVED

    Sleepytime Sidekicks

    SNOO Smart Sleeper Bassinet

    SNOO Smart Sleeper Baby Cot

    €1,395.00

    SNOObie® Smart Soother

    €69.95

    SNOObear in Cocoa Woolly colour

    SNOObear® 3-in-1 White Noise Lovey

    €54.95

    Sleepea® 5-Second Baby Swaddle Rainbow

    Sleepea® 5-Second Baby Swaddle

    €32.95

    100% Organic SNOO Sleep Sack Blue Tie-Dye

    100% Organic SNOO Sleep Sack

    €34.95

    TODDLER

    How and When to Stop Pacifier Use

    Dr. Karp's techniques that'll help you wean the binky.

    Mother holds baby during the 3- to 4-month sleep regression

    BABY

    Don't Get Blindsided by the 3- to 4-Month Sleep Regression

    Sleep regressions confound and frustrate so many parents. But, you don't have to be one of them.

    A mother gives her newborn baby a dream feed

    BABY

    What Is Dream Feeding?...And How Do I Do It?

    Rested parents know this feeding trick!