Why SNOO Is Still Truly the Only Smart Sleeper

SNOO is so much more than a bassinet—it’s a breakthrough in infant care, designed to help babies and their parents thrive during the most precious (and exhausting!) time of life. Since its launch, SNOO has transformed nights for tens of thousands of families—and today, it remains the only smart sleeper with the science, safety, and support to truly earn that title. Here are 10 reasons why SNOO is still the one and only smart sleeper that stands above the rest.

1. SNOO helps babies sleep safely.

SNOO is the first and only infant sleep solution that keeps sleeping babies on their backs—the #1 safe sleep position recommended by health experts. That means when it comes to helping babies sleep safely, SNOO truly stands alone. 

2. SNOO is used in 200+ hospitals around the world.

There’s a reason why hundreds of hospitals rely on SNOO to care for their tiniest patients. From neonatal intensive care units to maternity wards, SNOO is used to soothe even the most unsettled babies—saving midwives and nurses 4 to 5 hours of work every day! (Learn more about our SNOO Health Partnership Programme.)

3. SNOO aids baby sleep.

Research shows SNOO aids baby sleep (which means more rest for weary parents, too!). And getting enough sleep is linked to a host of benefits…from healthy development to better moods for babies and their caregivers.

4. SNOO’s soothing is rooted in science

Dr Harvey Karp’s groundbreaking discovery of the “calming reflex” changed everything we know about infant sleep. Based on his decades of experience in paediatrics, SNOO uses responsive motion and specially engineered white noise to deliver thousands of hours of gentle, rhythmic stimulation, helping babies feel safe and soothed—just like in the womb.

5. SNOO starts building great sleep habits.

SNOO doesn’t just help babies sleep now—it helps set them up for sleep success later. By using motion and sound to consistently ease babies into sleep, SNOO teaches healthy habits that often lead to easier transitions to the cot. (Find out how to transition from SNOO to the cot!)

6. SNOO was created by leading experts.

SNOO was designed by world-renowned paediatrician Dr Harvey Karp—creator of the 5 S’s and author of the bestselling book The Happiest Baby on the Block. SNOO was also developed with input from leading child development specialists and Dr Colleen Kraft, past president of the American Academy of Pediatrics. That’s innovation backed by true medical expertise.

7. SNOO calms upsets…often in under a minute!

SNOO automatically responds to fussing with gentle motion and soothing sound that mimics the womb, helping calm babies fast. The low-level, rhythmic stimulation helps babies settle, day and night.

8. SNOO supports secure attachment.

Yes, truly. SNOO’s consistent, responsive care helps babies feel secure and connected—building the foundation for healthy infant-parent bonding. And by giving parents the rest they need, SNOO helps you show up each day feeling calm, capable, and confident.

9. SNOO is a design icon.

SNOO’s award-winning design is as stylish as it is smart. It’s so striking, in fact, it’s been featured in six of the world’s top museums—including the Smithsonian and the Museum of Modern Art (MoMA). Practical and beautiful? Tick and tick!

10. SNOO offers round-the-clock support

SNOO is a safe place to lay your baby down and rocks babies in the same way an experienced caregiver would! That means you can get support at 3am, 6am—or whenever your baby needs a little extra soothing (and you need a bit more sleep).

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