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It's Not Magic...
It's Science!

Paediatrician-Designed & Science-Backed Sleep Solutions

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The New York Times logo
Good Housekeeping logo
Time logo
Forbes logo
Fast Company logo
Parents logo
Healthline logo
Men's Health logo
Babylist logo
The Bump logo

FINALLY, THE HELP PARENTS HAVE WAITED FOR

Backed by 30+ Years of Expertise

Dr. Harvey Karp is a world-renowned pediatrician and the celebrated author of the classic parenting guides, The Happiest Baby on the Block and The Happiest Toddler on the Block. His pioneering discoveries—like the 5 S’s and Toddler-ese—have empowered millions of parents with insights and actions to better understand young children…and to make parenting a whole lot easier.

For over 30 years, I’ve dedicated my work to sharing common sense, science-based—and effective—lessons that I learned while taking care of thousands of children and families. Thanks, so much, for your interest and trust in my ideas and for visiting this website. My team and I hope to give you—and parents all around the world—insights and tips to help you feel great and to be successful in your incredibly important job—having a healthy, happy family.

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WHY PARENTS LOVE SNOO!

Meet Your Favourite 24/7 Helper

Aids Sleep

Aids Sleep

Babies are lulled best when given calming womb-like rhythms

Less Fussing

Less Fussing

Automatically responds to upsets—with gently increasing motion + sound—that fussy babies love

Extra Hands

Extra Hands

Ready 24/7 to help you soothe baby when you need to eat or catch some Zzzs

Extra Safe

Extra Safe

Keeps babies on the back to give you precious peace of mind

Sleep Trains

Sleep Trains

Effortless sleep training by 6 months…with little need to cry-it-out

Responsive

Responsive

Automatically responds to fussing…even when you are asleep

LANDMARK INNOVATION

Safe Sleep

SNOO is classified as a Class II medical device and is is the first—and only—infant sleep system to receive De Novo authorization from the U.S. Food and Drug Administration (FDA) for its ability to keep sleeping babies safely on the back. SNOO Sack has special wings that slip onto SNOO’s clips to keep babies on their backs.

REAL PARENTS, REAL SUCCESS

Vetted by Our Village

Carlee - Noah's Mom

Carlee

Noah's Mom

'Baby boy sleeps well and is calmed back to sleep when fussy so mom and dad can sleep more too (he slept 7 hours last night!). Its built in swaddle gives us peace of mind knowing that Noah is safely positioned on his back for sleep. A literal gift sent straight from SNOO heaven!'

Kat - Elodie's Mom

Kat

Elodie's Mom

'After loving my experience with my first, SNOO became even more essential the 2nd and 3rd time around, acting like an extra set of hands when I needed a safe spot for the baby while I helped my other kids. I do not think it was a coincidence that I have had 3 good sleepers, SNOO was a night nurse and sleep coach all in one.'

Maggie - Maeve's Mom

Maggie

Maeve's Mom

'The amount of hours we were able to sleep soundly in the early weeks and throughout the first few months of newborn life were priceless...We will absolutely be using the SNOO for all our babies to come!'

Marlee - Harlowe's Mom

Marlee

Harlowe's Mom

'My husband and I thank SNOO before bed every night...it saved our sanity! SNOO is like having another set of hands to rock my baby when I can't. Both my girls loved their SNOO.'

Dori - Brooks' Mom

Dori

Brooks' Mom

'He loves SNOO’s cosy womb-like swaddle that secures him on the back (the safest sleep position). The sleep tracking data has helped us create a sleep schedule we all love.'

Daniel - Noah's Dad

Daniel

Noah's Dad

'SNOO provided us with peace of mind knowing our baby is safe and sound all night. As a first time dad, sleep is essential and knowing my family can rest is priceless.'

Jennifer - Liam's Mom

Jennifer

Liam's Mom

'I couldn't live without our SNOO. It helped sleep train our little one and adds 1-2 hours of sleep for my little one (and me) per night. It combines cutting-edge science with nurturing care for your baby's best sleep...'

Kazmira - Ansel's Mom

Kazmira

Ansel's Mom

'As first-time parents, we were clueless about baby sleep until we found SNOO. We’ve established such good sleep habits from day one with SNOO.'

Kiana - Makoa's Mom

Kiana

Makoa's Mom

'Our little one finally falls asleep on his own...no holding him like we were for the first 3 weeks. The best parenting advice I took was getting this smart sleeper. If your little one craves contact sleep you need this.'